Wigix is the new way to buy and sell on-line. It’s a socially-driven marketplace, where you can communicate with like-minded collectors and traders. Get a live pricing history for each item and negotiate prices intelligently. Social communication encourages informed buying. This is the actual business description from Wigix.com. Well, that sounds like eBay, right?

Ever since eBay alienated it’s customer base with consistent commission rate increases, numerous sites are popping up to attract the disgruntled ebay customers. Wigix’s mantra is to offer a reduced fee structure, which was the cornerstone of eBay’s problem. At Wigix, it doesn’t cost anything to put up a listing and you pay only when it sells. Also, smaller priced items are exempted from commissions.

Other than the commission fees structure, I don’t see any major differentiating features. Wigix got few nifty features, but nothing that commands my attention. At the end of the day, it’s all about closing the deal - eventually sellers will realize that fees doesn’t matter. Pool of potential buyers is far more important than the fees. Can Wigix attrat enough buyers? I doubt it. But for now, we have to appluad their attempt to take on eBay. According to compete.com, wigix got a decent user base and unique visitiors - not bad for a startup.